How to Eat a Frog with Andrew Phillips | Episode 121

How do you EAT a FROG?!


“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And If it’s your job to eat two frogs, it’s best to eat the biggest one first.” – Mark Twain


What does eating frogs have to do with you and achieving your goals? Listen in to today’s episode as we catch up with Andrew Phillips to discuss the concept of eating frogs, helpful insights into goals and clarity, and the book that changed the way I work in my business – ‘Eat That Frog’ by Brian Tracy.


This episode is packed full of helpful tips and essential ‘frog eating’ steps to ensure that you won’t fall into your comfort zone… We can’t achieve our full potential from the cozy comfort place that we tend to procrastinate within! 


We discuss how improving your mindset can help you to be more successful, controlling the way we think, AND the relationship between thoughts and the words we speak/actions we take. Head into this episode with Andrew’s favourite, and very powerful, affirmation at the back of your mind – “I am RESPONSE-ABLE”.


We’ll be talking about: 

[0:00] Introduction

➡ [3:41 The book that changed the way that I work

➡ [4:17] Eat That Frog as a famous quote by Mark Twain

➡ [5:16] A guy in Australia that was looking for a business

➡ [8:13] Business owner by default

➡ [9:40] Good things come from small places 

➡ [10:33] Let’s talk about Door to Door sales

➡ [12:50] Goals and clarity are things that you need to be successful

➡ [16:34] Getting to know the book, ‘Eat That Frog’

➡ [20:53] What to do after you read the book…

➡ [20:12] Powerful tips on how to improve your mindset to do better in business

➡ [27:31] What you can do if you’re in the middle of a storm

➡ [29:26] Writing your goals as a calibration mechanism

➡ [34:26] Tips on how to formulate your goals

➡ [37:13] What really are goals?

➡ [40:27] Be clear on your ‘Why’

➡ [37:44] Success is about your desire to succeed

➡ [43:50] I wanted this because…

➡ [45:45] Andrew’s favourite book

➡ [48:35] Check out Brian Tracy’s website for behavioural profiling 

➡ [51:19] Andrew’s choice of superpower

➡ [53:30] Andrew’s advice to his past self

➡ [56:22] Some final words from Andrew



About Our Guest: 

Andrew Phillips has specialised in sales training, franchising, and professional development for 20 years.  He is a highly regarded internal speaker, corporate trainer, executive coach, and mentor in the fields of sales strategy, leadership, and business growth.  Andrew works with organisations and individuals who are serious about achieving goals.  His core values are old fashioned hard work, gratitude, and high integrity.


Based in Australia, Andrew is the global licensor for the world-renowned Brian Tracy training programs.  He is responsible for the innovation and development for this suite of training programs and also the development of their international franchising team.  Combined, there are over 4 million graduates from the training programs and 300 high-level executive coaches throughout the world.


An experienced entrepreneur and a proponent of life-long learning, Andrew holds a Master of Management and a Master of Business Administration from the University of Adelaide.  He leads by example and has logged over 10,000 training hours.


Andrew’s aim is to help other business owners achieve their goals of financial independence and make a lasting impact on their communities.  A board member of the global Entrepreneurs’ Organisation, Andrew considers entrepreneurship to be the foundation of society.


Andrew resides in Adelaide with his wife and two daughters.  He enjoys travel, reading and tennis.  Andrew can be often found courtside at the major tennis tournaments.


➡ ‘Eat That Frog’ by Brian Tracy – https://amzn.to/3IdyRV0

➡ Advance Selling Skills  by Brian Tracy – https://amzn.to/3yYeTuz

➡ Goals by Brian Tracy – https://amzn.to/3NSYwUg


Connect with Andrew Phillips

➡ Andrew Phillips on LinkedIn: https://www.linkedin.com/in/andrewjphillips/?originalSubdomain=au

➡ Andrew Phillips email: [email protected]


Connect with Brian Tracy





Connect with Direct Selling Accelerator: 

Join the FREE Facebook group: https://go.auxano.global/ 

Visit our website: https://www.auxano.global/

Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

Follow us on Instagram: https://www.instagram.com/auxanomarketing/

Follow us on Facebook: https://www.facebook.com/auxanomarketing/

Email us at [email protected]


If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

You might also enjoy