Take the guesswork out of social media and start creating with intention.
In this episode of the Direct Selling Accelerator podcast, I break down two powerful content strategies, Discovery Content + Relationship Content, and how to use both to grow your reach, build trust and turn followers into customers.
You’ll learn:
- Why Shareable and Saveable content matters
- Why Reels aren’t the only answer on social media
- Why Personal Stories are needed to build trust
This episode will also get you thinking about your ‘red thread’, the key themes you want to be known for, and why your unique ideas, opinions and perspective are your secret ingredient.
If you want a social media strategy that gets results without taking over your life, then listen in!
I’ll be talking about:
➡ 04:03 Mistake #1: Using AI-Generated Images
➡ 05:06 Why Authentic Content Builds Trust
➡ 07:21 The Problem With AI Influencers
➡ 12:03 Mistake #2: The Wrong Content Mix
➡ 13:54 Why the 80/20 Rule Is Outdated
➡ 18:15 Stop Outsourcing Your Personality
➡ 20:39 Mistake #3: Cross-Posting Content
➡ 21:27 Facebook vs Instagram Strategy
➡ 22:30 Hashtags, Mentions & Optimisation
➡ 25:03 How Cross-Posting Can Limit Reach
➡ 26:51 Recap: 3 Mistakes to Fix Today
Resources:
Looking for more? Head to our earlier episode or check out my book:
➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth
Free Facebook community: facebook.com/groups/socialmediafordirectsellerswithgregandsam
Are you ready to keep growing? Learn more about joining the Auxano Family – https://go.auxano.global/welcome
Connect with Direct Selling Accelerator:
➡ Visit our website: https://www.auxano.global/
➡ Subscribe to YouTube: youtube.com/c/DirectSellingAccelerator
➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/
➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach
➡ Follow us on Facebook: facebook.com/auxanomarketing
➡ Email us: [email protected]
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now – find out more here: https://go.auxano.global/welcome
