Become your own success story with 31 Gifts founder Cindy Monroe | EP166

If you’re in any type of entrepreneurial or Direct Selling business, stop and listen. Today we are lucky to share in the wisdom, insights and knowledge of an incredibly successful woman who encompasses inspiring passion for both building business and respecting the value of family.


Allow me to introduce Cindy Monroe, the remarkable individual behind Thirty-One Gifts. Cindy serves as the founder of Thirty-One Gifts and actively builds relationships with Thirty-One sales consultants, establishing strategic plans to grow and expand the brand. Cindy’s fierce faith, family focus, and authentic passion for changing lives give her a platform as a champion of female entrepreneurs.


As a young mother of two young children with no formal experience as a business owner, Cindy describes herself as one of the least likely people to launch and lead one of the largest Direct Selling companies in North America (which peaked at more than $750 million in annual revenue in just 10 years!). 


I wholeheartedly encourage you to tune in and gain valuable wisdom from Cindy’s remarkable 20-year journey in the business world, which continues to unfold with great success.

We’ll be talking about: 

➡ [0:00] Introduction

➡ [2:23] Catching up 

➡ [3:04] What it feels like writing a book

➡ [4:54] Stepping out of the comfort zone 20 years ago

➡ [7:10] Back story of 31 Gifts  

➡ [10:20] Going all in with this business

➡ [13:14] 31 Gifts, a quick overview

➡ [17:31] Becoming an ‘organized Mum’

➡ [21:40] As the business grows, so do the challenges

➡ [23:51] Protecting family time 

➡ [28:14] Doing things differently 

➡ [31:38] Adapting and changing with 31 Gifts

➡ [34:52] Going hybrid

➡ [35:32] Who inspired Cindy Monroe? 

➡ [37:04] What’s next for 31 Gifts?

➡ [39:11] Check out Cindy’s podcast, Permission to Lead

➡ [41:10] Cindy’s favourite book

➡ [41:36] Cindy’s dream superpower

➡ [42:49] Cindy’s favourite quote

➡ [43:18] Cindy’s advice to her past self


➡ Cindy Monroe’s podcast: https://spoti.fi/3Bkfgjy

➡ Cindy Monroe’s book: More Than a Bag: Celebrating the First 20 Years of the Thirty-One Story – https://amzn.to/3VTMsrr


Book Recommendations: 

➡ Drive by Daniel Pink: https://amzn.to/3I5kCmt


About our Guest:

Cindy Monroe founded Thirty-One Gifts in the basement of her Chattanooga, Tennessee, home in 2003. The company grew to be one of the largest Direct Selling companies in North America and was named the fastest growing woman-owned company worldwide in 2014.

Today Cindy is active as the company’s Founder, building relationships with Thirty-One sales consultants and establishing strategic plans to grow and expand the brand. Cindy’s fierce faith, family focus, and authentic passion for changing lives gives her a platform as a champion of female entrepreneurs. 

She has been recognized through numerous honors and awards including, Forbes Magazine’s Self-Made Women to Watch, Columbus Business First’s 40 under 40 and Fast 50, and was honored twice as one of the Most Influential Women in Direct Selling. Cindy serves on the Board of Directors for the Direct Selling Association and on the Advisory Board of Nationwide Children’s Hospital of Columbus Foundation.


Connect with Cindy Monroe: 

➡ Cindy Monroe’s LinkedIn: https://www.linkedin.com/in/cindymmonroe/

➡ Cindy Monroe’s Facebook: https://www.facebook.com/CindyMMonroe/

➡ Cindy Monroe’s website: https://www.mythirtyone.com/us/en/

➡ Cindy Monroe’s Instagram: https://www.instagram.com/cindymmonroe/?hl=en


Connect with Direct Selling Accelerator: 

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