The Art of Influence with Julie Masters | EP167

In the modern era, being popular means having influence, but it’s important to note that many influential individuals may not necessarily have a large number of followers. Instead, they often have highly engaged followers. If you aspire to grow on social media, it is crucial to define your impact zone and become aware of your area of influence.


Let’s explore those terms ‘impact zone’ and ‘area of influence’…


In this episode, we are privileged to be joined by Julie Masters, who is considered the secret weapon behind the success of numerous companies. Julie is the co-founder of ODE Management, the world’s largest dedicated speaker management agency in the USA and Australia. Currently, she serves as the Founder and CEO of Influence Nation, an organization that assists companies in comprehending their sphere of influence and authority.


Julie joins us to delve into the topic of identifying your area of influence, providing valuable insights and knowledge. I guarantee that this episode will offer you a wealth of information, so be prepared to take notes as Julie shares many invaluable tips that can undoubtedly benefit you and your business. Tune in and enjoy!

We’ll be talking about: 

➡ [0:00] Introduction

➡ [1:52] Catching up with Julie Masters

➡ [3:22] Speaking isn’t something that comes naturally

➡ [4:12] How it all started

➡ [9:49] Turning into regular engagement 

➡ [13:45] Establishing authority

➡ [19:14] Talking about our story

➡ [21:16] Life changing events

➡ [22:22] What influence really means in 2023

➡ [26:00] Knowing what your target market are asking  

➡ [28:43] Pay attention to small talks

➡ [34:38] Myth of a magic button

➡ [39:05] For those starting out in business, listen up

➡ [45:20] Talking about yourself, not the easiest thing to do 

➡ [47:33] Make a choice

➡ [57:42] Context is important

➡ [1:01:51] Quick tips to be more influential 

➡ [1:05:12] Julie’s favourite book

➡ [1:06:02]] Julie’s dream superpower

➡ [1:07:26 ] Julie’s favourite quote

➡ [1:07:58] Julie’s advice to her past self

➡ [1:09:16] Final thoughts

➡ [1:12:09] Grab Julie’s FREE ebook and check out her podcast


➡ Julie Masters podcast: Inside Influence –  https://juliemasters.com/inside-influence-podcast/

➡ Julie Master’s FREE ebook: https://juliemasters.com/influencer-code-ebook/

Book Recommendation: 

➡ The Big Leap by Gay Hendricks: https://bit.ly/42aA8Vq



“The world is not made of atoms, it’s made of tiny stories ” – Henry Ford


About our guest:

Julie Masters is a leading authority in the speaking world. She has earned a reputation for launching and advising some of the world’s most respected speakers and thought leaders after spending her career in decoding influence.

She is now the Founder and CEO of Influence Nation, working with business leaders and organisations to become the voice of authority in their space. She is also co-Founded ODE Management, the world’s largest dedicated speaker management agency with offices across the USA and Australia.

Julie earned a reputation for launching and advising some of the world’s most respected thought leaders with her over 15 years of experience as leading authority in the speaking world. Julie’s

clients include industry leading CEO’s, entrepreneurs, speakers, best-selling authors and media personalities – the voices of which have reached millions of people globally through speaking, publishing and digital channels.

Julie also hosts podcast Inside Influence (it’s in iTunes Top 50!), interviewing global thought leaders on the tools and mindsets to find your own voice and then use it to drive an industry, a conversation, a movement or a nation.


Connect with Julie Masters:

➡ Julie Masters’ LinkedIn: https://www.linkedin.com/in/julesmasters/

➡ Julie Masters’ Facebook: https://www.facebook.com/juliemastersofficial/

➡ Julie Masters’ website: https://juliemasters.com

➡ Julie Masters’ Youtube: https://www.youtube.com/@juliemasterstv

➡ Julie Masters’ Twitter: https://twitter.com/Jules_Masters

➡ Julie Masters’ Instagram: https://www.instagram.com/jules.masters/?hl=en


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