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As much as I prefer focusing on the positive side of life, it was a bit of fun to take a bit of a turn and get some pet peeves off my chest with a very special industry friend!
I’m joined in this episode by Ciara Philippa for a conversation about the biggest social media posting sins that we see on a daily basis. Throughout this chat, we also provide a ton of tips and tools that will help you avoid falling into these traps yourself!
Listen in and if you’re guilty of these sins, prepare yourself for social media rehabilitation.
“People interact better with content that is real..” — Ciara Philippa
We’ll be talking about:
- Introduction [0:00]
- Ciara’s switch to the direct selling industry [7:09]
- Just because it’s on the internet, doesn’t mean it’s up for grabs [9:30]
- Softwares and sites to make good-quality content [12:10]
- Social media posting, authentic is better [19:13]
- Post for a cause [22:24]
- Evoking emotions and actions through your posts [25:53]
- You don’t have to sell all the time [31:36]
- Myths and facts about using hashtags [34:15]
- Borrowing and branding content [43:13]
About Our Guest:
Ciara Philippa has been working in marketing since 2015. She completed a degree of Bachelor of Business with Distinction at the end of 2016, majoring in Marketing and Management. Her previous work history includes freelance marketing (small business owner for the win!); scheduling, managing and responding to content on over 30 social media pages; being the chief copywriter and editor of company brochures, blogs, magazines, radio scripts, editorials and the like. Ciara is currently the Digital, IT & Communications Manager at The Juice Plus+ Aus/NZ which involves everything from social media management, App Development, Event Planning, Email marketing, Graphic Design & Videography, and website management.
Resources:
Get and make good-quality content with:
- Pixabay https://pixabay.com/
- Pexels https://www.pexels.com/
- Unsplash https://unsplash.com/
- Burst https://burst.shopify.com/
- RawPixel https://www.rawpixel.com/
- Wordswag http://wordswag.co/
- Typorama https://apps.apple.com/us/app/typorama-text-on-photo-editor/id978659937
- Splice https://splice.com/
- Canva https://www.canva.com/
- Write a CTA template: https://coschedule.com/blog/how-to-write-a-call-to-action-template
Connect with Ciara Philippa:
- Ciara Philippa’s Facebook account (https://www.facebook.com/ciara.jp.524/)
- Ciara Philippa’s LinkedIn account (https://au.linkedin.com/in/ciara-philippa-marketing)
Connect with Juice Plus:
- Juice Plus Website https://www.juiceplus.com.au/jp)
- Juice Plus Facebook (https://www.facebook.com/juiceplus)
- Juice Plus Instagram (https://www.instagram.com/juiceplus_Uk/)
Connect with Direct Selling Accelerator:
- Visit our website: https://www.auxano.global/
- Subscribe to Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
- Follow us on Instagram: https://www.instagram.com/auxanomarketing/
- Follow us on Facebook: https://www.facebook.com/auxanomarketing/
- Email us at [email protected]
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
