Over the last few years we’ve seen significant changes in marketing and Social Media. This week’s guest has first hand experience with change and growth in the marketing and communications space; spending more than 20 years in public relations, marketing, communications, and advertising.
Let me introduce to you Ashely Collins, Executive Vice President of Marketing at Usana. Ashley is incredibly passionate about the Direct Selling industry and what we can learn from the incredible shift in the way we market and sell our businesses and products.
A successful, experienced business woman with a devotion to excellence and recognition as a person of influence in business, Ashley joins us to discuss untapped opportunities in utilising Social Media to its fullest potential to grow your business. We’ll look at where the industry is heading, talk marketing through Social Media, uncover research opportunities and explore how to make the most of Social Media for your business.
We’ll be talking about:
➡ [0:00] Introduction
➡ [2:54] A bit of background on Ashley Collins
➡ [5:33] The way we market to people through Social Media
➡ [8:39] Where is the industry heading
➡ [11:08] A new version of us
➡ [12:45] Things that haven’t changed for for past 2 decades
➡ [15:11] Longing for inspiration
➡ [19:16] Untapped opportunities
➡ [21:30] Using Social Media for research
➡ [24:00] Using hashtags to find content that appeals to your ideal customer
➡ [27:55] Tips on how to stay productive
➡ [30:30] What to do with all the data from your Social Media research
➡ [33:56] Maximise the full potential of 2 way communication in marketing
➡ [38:02] First impressions
➡ [41:04] Ashley recommends this book
➡ [42:10] Ashley’s dream superpower
➡ [45:30] Ashley’s favourite quote
➡ [47:50] Ashley’s advice to her past self
➡ [50:25] #Stopmomguilt
➡ The 5 Second Rule by Mel Robbins: https://amzn.to/3JMXz1s
About our Guest:
Ashley Collins has more than 20 years experience in public relations, marketing, communications, and advertising. As Executive Vice President of Marketing, she oversees all of USANA’s global product marketing, digital marketing, branding, and social media efforts.
Named one of Utah Business Magazine’s 30 Women to Watch and PRNews’ 2019 Top Women in PR, Ashley’s leadership is not just confined to USANA, she is also on the board of the Legal Aid Society — a nonprofit that promotes safety, stability, and self-sufficiency for low-income families and individuals, as well as victims of domestic violence, through effective, efficient legal advocacy and assistance.
Connect with Ashley Collins:
➡ Ashley Collins Website: https://whatsupusana.com
➡ Ashley Collins LinkedIn: https://www.linkedin.com/in/ashley-collins-4552067/
➡ Usana Instagram: https://www.instagram.com/usanainc/
➡ Usana Facebook: https://www.facebook.com/usanahealthsciences/
Connect with Direct Selling Accelerator:
➡ Join the FREE Facebook group: https://go.auxano.global
➡ Visit our website: https://www.auxano.global/
➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator
➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/
➡ Follow us on Facebook: Auxano Global | Facebook
➡ Email us at firstname.lastname@example.org
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.