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Warming up your cold calls with Ben Dixon | Episode 126

One of the most common challenges business owners encounter is how to reach out appropriately to grow their business AND get results without making people uneasy.


Do you often find yourself staring at the send button, wondering if your message is appropriate? Then this episode is for you! Today, we are joined by Ben Dixon, CEO of Naxum to talk referral marketing. We’ll explore appropriate reach outs and how to better approach both warm and cold audiences to grow our business. 


Ben Dixon loves referral marketing, achieving great success by using a unique approach through Social Media marketing. Since 2010, Ben has focused on serving Referral Marketing, Party Plan, and Direct Sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses. 


Tune in for candid conversation around keeping systemised in business and lots of laughs along the way! Don’t forget to click ‘subscribe’. 

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We’ll be talking about: 

[0:00] Introduction

➡ [2:42] Ben’s humble beginning 

➡ [4:43] From networking business to software company 

➡ [7:18] When and why systems are important to business owners

➡ [10:07] What are the things you need to systematise in your business?

➡ [12:24] How Naxum came about

➡ [15:35] The good and bad in our industry 

➡ [24:04] Bad apples

➡ [28:56] How to appropriately reach out

➡ [31:22] 3 questions to ask to help your business grow

➡ [37:50] Something of interest

➡ [39:53] Reach outs that actually work

➡ [45:03] Letting go of the result

➡ [48:32] A look into what’s coming 

➡ [53:00] Ben’s book recommendation

➡ [54:10] Ben’s superpower of choice

➡ [55:09] Quote that resonates with Ben

➡ [56:03] What advice would Ben give to his past self? 

➡ [57:46] How to connect with Ben Dixon




➡ Traction by Geno Wickman: https://amzn.to/3PfK8pG

➡ Training Camp by Jon Gordon: https://amzn.to/3bGuxC5


About our guest:

Ben graduated college at a young age and went on to work as an outside consultant for a Fortune 200 company, before discovering his niche in the Direct Sales and Network Marketing industry when a family member earned their first 6 figures in the industry. Ben himself also achieved great success by using a unique approach through Social Media marketing as a distributor.


Ben now applies his knowledge and success secrets by helping clients to create systems that  bring their businesses to new levels of success. He currently runs systems for over 40+ corporate MLM companies customizing them to fit their specific needs.


At Naxum.com, Ben serves as the CEO and launches S.P.E.E.D. systems across the globe.

A portion of his active corporate clients include Tastefully Simple, Xenesta, ToolsRock, ID Life, Evolv Health, Renatus, Trevo, iMarketsLive, Asirvia, and O2 Worldwide.


Connect with Ben Dixon:

➡ Ben Dixon on LinkedIn – https://www.linkedin.com/in/bencapital/



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