It Started With A Kiss with Joni Rogers-Kante | Episode 128

You too can make a difference…


I am so thrilled to be joined in our latest podcast by an incredible lady who has changed the lives of countless women by simply following her passion; Joni Rogers-Kante!


Joni is the legend behind globally renowned SeneGence®.  Prepare to be blown away how Joni started and grew her business globally! From an early age, she fell in love with the industry and eventually founded a company with her premier product – LipSense, a revolutionary lip color product that quickly became a hit among working women.

Listen in and prepare to be inspired as we journey with Joni from her humble beginning to where her mega successful company is now. Real and raw, we explore key points in Joni’s life as a struggling mother, a businesswoman and compassionate philanthropist supporting women and children in need. 


Joni has become a forefront in the industry, embracing technology, bringing in augmented reality as a tool to help people experience her products and always on the lookout for new technology that will make their distributor’s business life easier. She shares with us her undeniable dedication to the industry and enlightening conversion around how she uses that passion to help women bring security to their families too. 


Can your passion make a difference? YES. Joni did it and so can you.

We’ll be talking about: 

➡ [00:00] Introduction

➡ [3:03] Where it all started

➡ [8:24] One of a kind product

➡ [10:27] Story behind creating LipSense

➡ [14:35] The journey from concept to product

➡ [15:18] Don’t stop learning 

➡ [16:18] Early setbacks 

➡ [17:35] Options

➡ [19:25] Connection and building relationships

➡ [21:57] Common denominator for those who succeed

➡ [25:14] Making a positive contribution

➡ [29:02] A balancing act

➡ [33:43] Embracing technology

➡ [39:25] How Joni’s Make Sense Foundation is impacting lives

➡ [41:34] Importance of becoming a member of Direct Selling Association 

➡ [46:38] Working towards a Social Media standard

➡ [48:34] Million Dollar Lips

➡ [50:05] What’s next for SeneGence 

➡ [50:55] Joni’s favourite book

➡ [51:33] Joni’s choice of superpower

➡ [52:23] Joni’s favourite quote

➡ [52:40] Joni’s advice to her past self

➡ [53:56] Some parting words from Joni



Million Dollar Lips by Joni Rogers-Kante – https://amzn.to/3cgGJtq

Think and Grow Rich by Napoleon Hill – https://amzn.to/3wp2JZL


About our Guest: 

Joni Rogers-Kante is the visionary and driving force behind SeneGence®. Her dream of developing a company that gave women an opportunity to build their own business regardless of age, background, or education has become a global success, with offices in five countries and hundreds of thousands of Independent Distributors worldwide.

Her “career” started at the Sav-On Corporation at age 16. By 23, she was the Assistant Manager of the highest-performing store in the Sav-On chain. The most important lesson she learned from the top-level managers, buyers, and operations experts she worked with was that the corporate structure was not for her. So she took her talent and experience to a direct sales cosmetic company, where her efforts over the next 13 years produced jewelry, cars, awards, trips and recognition, and most importantly, the burning desire to create her own company.

Armed with a plan and a prodigious amount of business savvy, Joni pursued her dream of becoming an entrepreneur. In 1999, SeneGence and its flagship product, LipSense®, was born. This patented, long-lasting color cosmetic changed the course of the entire industry.

In the company’s early days, Joni traveled the world with a team of scientists and botanists in search of the finest ingredients for SeneGence’s unique skin care and cosmetic formulas. Today, she oversees the company’s extensive operations and more than 500 employees in SeneGence’s U.S. offices, and is actively involved with trips, events, and the development and marketing of new products and training programs.

In 2002, Joni founded the Make Sense Foundation® to support women and children in need. Under Joni’s leadership, MSF made charitable donations of over $5,929,674 in 2021, an increase of more than $1 million from 2020. (To learn more about the nonprofit organizations that benefit from MSF, visit www.makesensefoundation.org.)

Another cause that’s dear to her is maintaining and revitalizing her hometown of Sapulpa, Oklahoma. Joni and her husband are committed to helping draw attention to Sapulpa not just in Oklahoma, but in the nation. They have purchased buildings, restored icons, painted murals, moved businesses, and started new ones, all in the name of preserving and enriching this historic town that’s often referred to as the Crossroads of America.

Joni is also an active member of Orange and Creek County communities, and the author of Million Dollar Lips.

Whether in the corporate world or at the community level, Joni’s guiding principle since day one has been, “Choose to live life in love and abundance, and then work for it!”


Favourite Quote:

The will to win is not nearly as important as the will to prepare to win!” by Vince Bombardi


Connect with Joni Rogers-Kante: 

➡ Joni Rogers-Kante’s Instagram: https://www.instagram.com/joni_rogerskante/?hl=en

➡ Joni Rogers-Kante’s Facebook: https://www.facebook.com/JoniRogersKante

➡ SeneGence website: https://web.senegence.com

➡ Make Sense Foundation website: www.makesensefoundation.org.


Connect with Direct Selling Accelerator: 

Join the FREE Facebook group: https://go.auxano.global/ 

Visit our website: https://www.auxano.global/

Subscribe to Youtube:

EmbedPress: Please enter your YouTube API key at EmbedPress > Platforms > YouTube to embed YouTube Channel.

Follow us on Instagram: https://www.instagram.com/auxanomarketing/

Follow us on Facebook:

Email us at [email protected]


If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

You might also enjoy