How do we, and should we, use TikTok?
This is a question that comes up frequently in my day-to-day and, to be honest, one I’ve been avoiding. Why? Because I feel there’s so many questions about this platform. BUT let’s stop avoiding and dive on into some of the answers today with the help of a true TikTok expert and an incredibly fun guest!
I decided to bring in the top expert herself, the incredible Keenya Kelly. Many people appreciate that TikTok is an amazing platform to build on, but the questions seem to always remain: how do we do it? Where do we start? Should we be spending much time on it? Well, it’s time to enter the TikTok Queen.
Keenya is someone I had the opportunity to meet a couple of years ago at Social Media Marketing World, one of the biggest Social Media marketing conferences globally, held every year in San Diego. Keenya didn’t grow up with technology in her back pocket but adopted it to grow her business. She also has extensive experience in the Direct Selling industry, making her the perfect person to speak about using TikTok for business growth on the Direct Selling Accelerator Podcast.
Keenya runs her own organization, has grown a business from scratch to over 500,000 followers and generated over $2 million through vertical video alone. She is passionate about, and skilled at, building marketing funnels using video to generate leads. In this episode, she shares some of the strategies she uses to achieve her incredible success.
Every day, Keenya helps people globally grow their businesses using TikTok, but it’s not just about using TikTok — it’s how you use it with your other tools. These are just some of the things I’m excited to explore with you in this energetic episode!
Want to know how to use TikTok, where to start, and key strategies for 2024? Then this is the episode for you!
We’ll be talking about:
➡ [0:00] Introduction
➡ [3:47] A fun fact about Keenya Kelly
➡ [4:33] Keenya’s first trip overseas
➡ [8:33] Catching the travel bug
➡ [10:31] What Keenya’s trying to achieve globally
➡ [12:40] Building a 6 figure business in the industry
➡ [14:24] How did it all start on TikTok?
➡ [16:18] Is TikTok right for your business?
➡ [18:46] How to use TikTok effectively
➡ [22:01] Thinking of getting yourself out there?
➡ [25:55] Biggest NO NOs on TikTok right now
➡ [27:53] Sharing content from TikTok to other platforms
➡ [29:44] TikTok strategies for quick wins
➡ [33:38] Vertical vs horizontal video content
➡ [36:14] Keenya’s prediction for TikTok
➡ [39:34] Keenya’s take on building your business on TikTok, in spite of bans in various locations
➡ [42:28] Building your database through TikTok
➡ [45:32] Keenya’s recommended book
➡ [46:13] Keenya’s dream superpower
➡ [47:57] Keenya’s advice to her past self
➡ [51:43] What’s on the horizon for Keenya?
➡ [52:47] Connect with Keenya
➡ [54:01] Final thoughts
Keenya Kelly is the CEO of ‘If You Brand It’, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video. Keenya built her business online and on camera. In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months, Keenya grew her account to over 400,000 followers and has helped clients reach millions too.
Keenya has since worked with hundreds of business owners teaching how to market their products and services using short form video. She focuses on helping people to be able to build the business of their dreams while having fun, minimizing stress and burnout. Keenya has a great big personality, is extremely determined, and just loves to encourage and talk to people about just about anything.
Resources:
Book Recommendations
➡ Magic Story by Frederic Van Renssalaer Dey : https://bit.ly/4c8h7Yk
Keenya Kelly’s book:
➡ Before You Quit Your Job: https://bit.ly/3WIuDxA
Connect with Keenya:
➡ Keenya Kelly’s website: https://www.keenyakelly.com/
➡ Keenya Kelly’s Facebook: https://www.facebook.com/keenyakelly
➡ Keenya Kelly’s LinkedIn: https://www.linkedin.com/in/keenyakelly/
➡ Keenya Kelly’s Instagram: https://www.instagram.com/keenyakelly
➡ Keenya Kelly’s X: https://x.com/keenyakelly
➡ Keenya Kelly’s Tikok: https://www.tiktok.com/@keenyakelly
➡ Keenya Kelly’s Youtube: https://www.youtube.com/c/keenyakelly
Connect with Direct Selling Accelerator:
➡ Visit our website: https://www.auxano.global/
➡ Subscribe to YouTube: Direct Selling Accelerator – YouTube
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➡ Email us at [email protected]
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
