How do you get more comments, likes and interactions on your content? … To see results that reflect the effort you put in and know that posting on Social Media is worth your time and having an effect? It’s time to talk about increasing your Facebook engagement!
Let’s start by clarifying what engagement actually means. The Social Media landscape has changed significantly, especially with the introduction of reels. Understanding the difference between reach and engagement is crucial. Reach is the number of feeds on which your post appears, the potential number of people who can see your content. Engagement, on the other hand, is when someone interacts with your content—be it through comments, clicks, shares, or other forms of interaction.
Engagement is what we’re all aiming for. When people interact with your content, they signal to the platform that they find it valuable. Consequently, the platform shows your content to more people. More engagement typically leads to higher reach, although this isn’t always guaranteed.
So how do you up your engagement?
First, create content that resonates with your audience. Understand their interests and pain points, and tailor your content accordingly. Consistency is also key—regular posting keeps your audience engaged and interested. Interactive posts, like polls and questions, encourage audience participation. Responding to comments and messages promptly shows that you value your audience’s input, fostering a sense of community.
These practices will give you a great start toward noticable improvement in your Social Media engagament, but what else can (and should!) you do? Let’s look at simple strategies to up your engagement and see a better return on your Social Media efforts!
Grab your pen and paper, and get ready to take notes as I drop tips and insights you can easily and immediately apply to your Social Media strategy for real results!
We’ll be talking about:
➡ [0:00] Introduction
➡ [2:24] The landscape has changed
➡ [3:37] We’re seeing a lot more “dark shares”
➡ [4:33] Step # 1: Ask more questions
➡ [5:50] 2 golden questions…
➡ [7:39] Step 2: Create eye-catching visuals
➡ [8:26] Content that stops the scroll
➡ [10:02] Step 3: Posting at optimal times
➡ [10:22] Schedule ahead of time
➡ [11:11] A quick example
➡ [14:07] Step 4: Leveraging Facebook stories
➡ [15:09] Step 5: Engaging with comments
➡ [17:17] Quick tips for implementing these steps
➡ [17:54] Utilise your analytics
➡ [18:41] Develop some visual content
➡ [19:14] Hot tip!
➡ [20:30] Actively engaging
➡ [21:33] Take one thing from what you’ve learned
➡ [22:13] Two little favours please…
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