From a Startup in the Kitchen to a Fast-growing MLM Success with Seth and Erin Williams | Episode 105

Ever thought to yourself  ‘This could be a great product…but I’m not a business person?’

Today, we are fortunate enough to have Seth and Erin from Topanga Scents in our episode to talk about their journey from being a High School principal and a mother of two to building their own Direct Selling Business.  What started as personal dissatisfaction with the available detergent products in the market led to a thriving family business.

Seth and Erin are going to share with us stories of their humble beginning, struggles along the way, how they overcame those and much more.

This episode is going to be fun so grab a cup of your favourite drink with your pen and paper, jot down notes, sit back, tune in and enjoy!



We’ll be talking about: 


➡ [00:00] Introduction

➡ [2:09] Getting to know Erin and Seth

➡ [2:53] How Topanga Scents came about?

➡ [7:45] Start of partnership

➡ [9:42] Going all-in

➡ [10:40] Direct selling or retail stores?

➡ [11:48] Attracting potential customers and conversation starter

➡ [14:15] Erin’s thoughts on Seth’s business start up

➡ [15:32] Starting up a business and working together with your family

➡ [20:29] Transitioning to direct selling

➡ [22:57] Process of building our business while supporting our people and building their business

➡ [27:01] Lessons learned

➡ [33:32] Using social media to keep the business going

➡ [36:09] Balancing growing business and family life 

➡ [40:52] Quick little advice

➡ [42:00] Erin’s favourite book

➡ [42:48] Seth’s favourite book

➡ [44:05] Erin’s and Seth’s super power

➡ [45:14] “Make it Work”, super simple yet powerful

➡ [44:05] “Act the way you want to feel” stikes deep with Erin

➡ [45:07] What Erin and Seth would say to their past self



About our Guests:

Seth is 34 years old, a former educator and High School principal who loves education and was in the field for 10 years.  He began experimenting with scents and detergents to create a detergent that was affordable and offered a lasting and luxury scent.  After getting exciting feedback from friends and family, he knew he had created something special.  What started as something he only intended to make for friends and family quickly grew into something more. Seth knew this would be his fulltime job and career.  

His sister-in-law, Erin, stepped in offering to make it in her home and to help sell it. As the business grew, Seth and Erin decided to go all-in. Together they put up Topanga Scents. Erin knew that the Direct Sales business model was a way to provide a financial opportunity to others. Direct Selling was a way she could incorporate her love for helping and serving others with helping a lot of individuals in different seasons of their lives. The company is currently located on their family land, with new land purchased and two new warehouses in the planning phases.  Topanga Scents is growing exponentially (in distributors, products and staff).


➡ ‘The Noticer’ by Andy Andrews: https://www.amazon.com/Noticer-Sometimes-person-little-perspective/dp/078523232X

➡ ‘The Kite Runner’ by Khaled Hosseini: https://www.amazon.com/Kite-Runner-Khaled-Hosseini/dp/159463193X/


Connect with Seth and Erin Williams:
Topanga Scents on Facebook: https://www.facebook.com/topangascents

Topanga Scents on Instagram: https://www.instagram.com/home_with_topanga_scents/

Topanga Scents Website: https://www.topangascents.com


Connect with Direct Selling Accelerator: 

➡ Join the Facebook group: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam 

➡ Visit our website: https://www.auxano.global/ 

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator 

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ 

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing 

➡ Email us at [email protected]  


If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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