Why Testimonials are a game changer and how to get them with John Hubbard | EP156

When was the last time that you actually asked for a testimonial? How often do you use them in your business?


Getting effective testimonials is one of the most powerful strategies that we can implement in our businesses. It is practically free, will use up little of your time, is proven to be effective and is such an underutilized tool that can gain you outstanding results!


Today we’re going to talk all things testimonials with the fantastic John Hubbard. John joins us to share his extensive expertise and experience with businesses who successfully employ testimonials as part of their strategy. John is a business consultant, mentor and strategic adviser who specializes in customer-led marketing. He is the creator of the mind blowing ‘Get Better Testimonial’ course.


John has over 20 years of experience in marketing and strategy; his clients include well known brands and companies such as Nike, Ford, Honda, Suzuki, and BHP – just to name a few! John has helped BIG companies like these to use his powerful strategy to get better testimonials and greater business results. Now, John joins us today to share some of his secrets.


For our Accelerator members, take note, on 29th of March 2023 (Sydney time) John will be with us to do a LIVE deep dive training to create scripts and processes in your business to get better testimonials. Not an Accelerator? Don’t miss this, check out the link below for our 14 day Love It Or Leave It deal!


Tune in and take notes, John shares with us tips, tricks and strategies that you can use in your business right now to get better testimonials that may even close that sale for you.

We’ll be talking about: 

➡ [0:00] Introduction

➡ [3:16] Getting to know John Hubbard

➡ [4:50] Being passionate about testimonials

➡ [9:00] How testimonials relate to our industry

➡ [14:30] Effective testimonials

➡ [17:32] The fear factor

➡ [19:42] Common mistakes in asking for testimonials

➡ [24:23] Reaching out is the part most people struggle with

➡ [24:59] Use R.E.A.L. frame work

➡ [25:09] R for relationship

➡ [28:43] E for easy and fast – 2023 is the year of community

➡ [29:58] A for A reason why

➡ [35:01] L is for Largely contribution

➡ [36:49] Utilising your testimonials  

➡ [37:05] It all comes down to trust

➡ [40:31] Golden rule of a great testimonial

➡ [42:01] Check out John’s online course

➡ [44:22] Connect with John + freebies

➡ [45:20] John recommends this book

➡ [47:00] John’s dream superpower

➡ [47:32] John’s favourite quote

➡ [48:14] John’s advice to his past self

➡ [52:50] Final thoughts



Podcast Giveaway: 

➡ Free book: How To Ask for a Testimonial: TestimonialScript.com

➡ Book Recommendation: Predictably Irrational by Dan Ariely: https://bit.ly/3ZbJIGM

➡ Book Recommendation: Over Subscribed by Daniel Priestley: https://amzn.to/3Ixtcty








Join Auxano Accelerator:


About our Guest:

John Hubbard is the CEO and Founder at Online Video Trainers.  With over 20 years experience in video marketing, video production, digital marketing, B2B marketing, and online video marketing – just to name a few!


John has directed filmed and edited thousands of hours of high-end commercial video content including product videos for Ford and Nike, television commercials for Honda and Suzuki, annual promotional material for Circus Oz and global recruitment videos for BHP. 


John also produced a video series for the Beijing Games featuring Australian athletes Raylene Boyle and Jane Flemming leading up to 2008 Olympics.


Connect with John Hubbard: 

➡ John Hubbard’s LinkedIn: https://www.linkedin.com/in/johnkhubbard/

➡ website: www.getbettertestimonials.com

➡ email: [email protected]


Connect with Direct Selling Accelerator: 

Join the FREE Facebook group: https://go.auxano.global 

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