People don’t buy the first time they see you, and that’s exactly why consistency matters.
In this episode of the Direct Selling Accelerator Podcast, we’re unpacking why we’re living in a trust recession and what that means for your business.
With AI, polished content, and increasing skepticism online, building trust has never been more important.
Discover why customers need 8-12 touchpoints before they’re ready to buy, why showing the messy middle builds stronger connections than perfection, and how word-of-mouth, testimonials, and third-party validations create loyal customers.
I’ll also share a funny story about the time I was fooled by an AI influencer.. yes, you heard that right!
Plus real examples of big brands that built trust well vs others that missed the mark.
In a world chasing perfection, authenticity wins. The secret sauce? You.
I’ll be talking about:
➡ [01:35] The AI Influencer That Fooled Me
➡ [04:10] Why Trust Is Harder Than Ever
➡ [06:45] Word of Mouth Still Wins
➡ [09:50] Customer Service Done Right
➡ [14:18] The Brand That Got It Wrong
➡ [19:12] What Big Brands Can’t Copy
➡ [22:30] The Power of the Messy Middle
➡ [29:20] Share the Journey, Not Just the Result
Resources:
Looking for more? Head to our earlier episode or check out my book:
➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth
Free Facebook community: facebook.com/groups/socialmediafordirectsellerswithgregandsam
Are you ready to keep growing? Learn more about joining the Auxano Family – https://go.auxano.global/welcome
Connect with Direct Selling Accelerator:
➡ Visit our website: https://www.auxano.global/
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