Why identifying your ideal customer is key (Direct Selling Accelerator Spotlight Special!) with Sam & Greg | Episode 184

This Spotlight Special shines the light on a topic that is not only something super important we regularly teach, but also something that gaining a better understanding of can mean completely changing your business for the better… Why identifying your ideal customer is a big deal.

We’ve heard it said before that ‘figuring out your ideal customer is just a fancy way to procrastinate’. But, here’s the twist: in the very next breath, people often then ask for Social Media advice. So why does that first step, identifying who your ideal customer is and who you are talking to, matter so much? 

Tune is as we share four crucial reasons why knowing your ideal customer is essential for your business. It’s like the compass that guides you to success. If you’ve ever felt stuck or frustrated with your results, understanding this is a game-changer!

We’ll throw in a few stories, maybe some embarrassing ones we’ve learned from too and explore why identifying your ideal customer is key. So, are you ready to unravel the mystery of who that ideal might be? Let’s dive right in and make it clear!


We’ll be talking about: 

[0:00] Introduction

[1:56] Working with your ideal customer

[5:08] Selling to everybody is selling to nobody

[5:46] Power of identifying your dream customer

➡ [7:19] Doesn’t feel like work

[10:14] Multiplication will happen if…

[11:50] Being magnetic

[14:27] Reciprocity of energy and joy

[16:11] Power of word of mouth

[17:46] Becoming more productive

[18:43] Creating content becomes easy 

➡ [21:38] 2 key questions to ask

[23:05]] What do I need to do next?

[23:53] Final thoughts



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