The art and science of creating an unforgettable experience with Phil Mershon | EP169

Are you tired of hosting dull home parties, lackluster events, or forgettable conferences? Do you want to take your events to the next level and leave people walking away with an unforgettable experience, buzzing with excitement to share their stories with others? Well, listen in!

Prepare to be captivated as we welcome the incredible Phil Mershon to our podcast. Phil is an event guru, an idea generator extraordinaire, and he’s here to help you transform your events into life-changing, awe-inspiring occasions. We’ll talk the 5 c’s behind a great event and the importance of first impressions – not just at events but also on Social Media. 

Phil Mershon is the mastermind behind the remarkable experiences at Social Media Marketing World and director of experience for Social Media Examiner! And guess what? He’s got an upcoming book, “Unforgettable: The Art and Science of Creating Memorable Experiences,” that’s set to revolutionize the way you do business too.

So grab your favorite drink and settle in as Phil unveils, for us, game-changing tips and tricks that will completely transform how you host and run your events. Enjoy!

We’ll be talking about: 

➡ [0:00] Introduction

➡ [4:09] Who’s Phil Mershon 

➡ [6:24] Total Quality Management 

➡ [9:24] Time standing still is what great events do

➡ [9:29] Turning events into regular engagement 

➡ [11:44] Sharing Phil’s events knowledge

➡ [15:28] An event like baking bread

➡ [23:45] Living with constraints

➡ [24:08] First impressions matter

➡ [27:48] You remember how people make you feel  

➡ [35:17] A not so positive experience

➡ [44:25] Make or break an event

➡ [46:01] Running an event is art and science

➡ [48:50] Hybrid vs purely online events in comparison with in-person 

➡ [52:27] How to increase show up rates

➡ [56:10] Phil’s favourite book

➡ [56:25]] Phil’’s dream superpower

➡ [57:10 ] Phil’s favourite quote

➡ [59:07] Phil’s advice to his past self

➡ [59:27] Final thoughts


➡ Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon: https://amzn.to/3WPL1dW

Book Recommendations: 

➡ The Power of Moments by Chip and Dan Heath: https://amzn.to/43AvocG



➡ “Not all moments are created equally”


About our guest:

Phil Mershon is the director of experience for Social Media Examiner. He’s been designing the Social Media Marketing World experience for over a decade, drawing from over 25 years in creating customized events. Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of ‘Unforgettable: The Art and Science of Creating Memorable Experiences’.


Connect with Phil Mershon:

➡ Phil Mershon’s LinkedIn: https://www.linkedin.com/in/philmershon/

➡ Phil Mershon’s Facebook: https://www.facebook.com/phil.mershon/

➡ Phil Mershon’s website: https://maninthepew.com; https://www.socialmediaexaminer.com/smmworld/

➡ Phil Mershon’s Youtube: https://www.youtube.com/c/philmershon

➡ Phil Mershon’s Twitter: https://twitter.com/Phil_Mershon

➡ Phil Mershon’s Instagram: https://www.instagram.com/phil_mershon/?hl=en


Connect with Direct Selling Accelerator: 

➡ Check out our upcoming FREE trainings: https://go.auxano.global  

➡ Join the FREE Facebook group: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam

Visit our website: https://www.auxano.global/

Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator 

Follow us on Instagram: https://www.instagram.com/auxanomarketing/

Follow us on Facebook: Auxano Global | Facebook

Email us at [email protected]


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