Are you spending too much time chasing likes, followers and views?
In this episode of the Direct Selling Accelerator podcast, I unpack the difference between social media strategies for influencers vs business builders.. and why more reach doesn’t always mean more revenue.
I’ll share the one metric that matters most, why conversation-driven content beats vanity metrics in 2026 every time, and how a simple habit of starting meaningful conversations can lead to more trust, more opportunities, and ultimately, more sales.
So, if you’re feeling stuck, wondering what to post next, or questioning whether your social media efforts are actually moving your business forward, join me as we explore how to build genuine connections, start valuable conversations, and use social media with more purpose and intention.
I’ll be talking about:
➡ [00:00] The Social Media Metric That Actually Matters
➡ [01:37] Influencers vs Business Builders
➡ [04:28] Stop Chasing Likes & Followers
➡ [07:02] Conversations Grow Your Business
➡ [09:42] The Power of Call to Action
➡ [11:30] Book: Show Up Anyway
➡ [13:18] The Story That Started Real Conversations
➡ [16:12] Turn Comments Into Customers
➡ [19:15] Build Relationships Before Business
➡ [23:15] The Secret to Reconnecting Naturally
➡ [27:00] Your Network Is Your Net Worth
➡ [31:03] Start Conversations Without Expectations
➡ [34:45] More Conversations = More Sales
➡ [36:45] Your Weekly Action Challenge
➡ [38:00] Final Thoughts & Outro
Resources: Looking for more? Head to our earlier episode or check out my book:
➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth
Free Facebook community: facebook.com/groups/socialmediafordirectsellerswithgregandsam
Are you ready to keep growing? Learn more about joining the Auxano Family – https://go.auxano.global/welcome
Connect with Direct Selling Accelerator:
➡ Visit our website: https://www.auxano.global/
➡ Subscribe to YouTube: youtube.com/c/DirectSellingAccelerator
➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/
➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach
➡ Follow us on Facebook: facebook.com/auxanomarketing
➡ Email us: [email protected]
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now – find out more here: https://go.auxano.global/welcome
