Do you ever feel like selling just isn’t your thing? Maybe it feels pushy or unnatural? If so, you’re going to love today’s guest: Ryan Tuckwood.
Ryan is the founder and CEO of SWISH Sales Coaching, and you might remember him from Shark Tank, where he secured multiple investors with his powerful pitch. He’s built a reputation for championing ethical, value-driven sales, which is something I know will resonate with you.
With over 15 years of experience and a background that might surprise you, Ryan brings a fresh, authentic approach to selling, focusing on relationships, psychology, and process.
So get ready to take notes and shift your mindset, because Ryan is about to change the way you think about sales.
We’ll be talking about:
➡ [0:00] Introduction
➡ [2:59] Ryan Tuckwood, an ethical sales coach
➡ [3:39] Being afraid of introducing yourself as a salesperson
➡ [6:37] Dealing with rejections
➡ [13:57] Getting on a roll
➡ [14:46] Ryan’s journey leading to founding SWISH Sales Coaching
➡ [20:58] Most unethical sales experience Ryan had
➡ [28:48] Proving himself that he was wrong
➡ [29:56] Pitching SWISH to a 5 year old
➡ [32:52] Your influence comes from your tone and not from words
➡ [35:09] The less trained people are, the more salesy they sound
➡ [38:50] No.1 mindset shift going through SWISH training
➡ [43:02] Skills that anyone can master to be better at selling without being salesy
➡ [50:04] Best sales people don’t have the best answers, but the best questions
➡ [54:18] Believing in what you are selling
➡ [57:29] You cannot sell a secret
➡ [1:01:37] Overcoming overwhelm
➡ [1:06:19] Keeping the energy up
➡ [1:13:24] Utilising AI in your sales
➡ [1:18:01] Check out details to Ryan Tuckwood’s in-person tour this June 2025
➡ [1:20:08] Ryan Tuckwood’s recommended book
➡ [1:20:58] Ryan Tuckwood’s dream superpower
➡ [1:22:27] Ryan Tuckwood’s favourite quote
➡ [1:22:45] Ryan Tuckwood’s advice to his past self
➡ [1:23:40] Final thoughts
About our guest:
With over 15 years of experience in sales, Ryan Tuckwood has redefined what it means to sell with integrity. As the founder of SWISH Sales Coaching, Ryan is a globally recognised mentor, speaker, and sales strategist, dedicated to helping professionals, entrepreneurs, and business owners master an ethical, authentic, and relationship-driven approach to sales, Selling With Integrity & Selling Honestly (SWISH).
A proud father of two boys, Maverick & Foxx. As a multiple-business owner, investor, and trusted advisor, he is committed to empowering individuals to communicate their value more effectively, efficiently, and ethically.
Determined to change his trajectory, Ryan became obsessed with mastering the psychology of influence, studying everything from body language to behavioural science, emotional intelligence, and human decision-making.
Resources
Book Recommendations:
Be Your Future Self Now by Dr. Benjamin Hardy :https://bit.ly/44RLQsL
Personality Isn’t Permanent by Dr. Benjamin Hardy https://bit.ly/431O2vl
Quote:
➡ “People will forget what you said, people will forget what you did, but people will never forget how you made them feel” by Maya Angelou
➡ ”The brave may not live forever, but the cautious never live at all” by Richard Branson
Connect with Ryan Tuckwood:
➡ Ryan Tuckwood’s Facebook: facebook.com/ryan.tuckwood
➡ Ryan Tuckwood’s Instagram: Threadsryantuckwoodofficial
➡ Ryan Tuckwood’s Linkedin: Ryans LinkedIn Profile
➡ Ryan Tuckwood’s Podcast: The SWISH Show Podcast
Connect with SWISH Sales Coaching:
➡ Youtube: SWISH Sales Coaching
➡ Website: https://www.swishsalescoaching.com
➡ LinkedIn: https://www.linkedin.com/company/swishsalescoaching/
➡ Instagram: https://www.instagram.com/swishsalescoaching/
➡ Ticktok: https://www.tiktok.com/@ryantuckwoodofficial
➡ Facebook: facebook.com/SWISHSalesCoaching
➡ The SWISH Sales 3-day Bootcamp – July 2025: https://www.swishsalescoaching.com/product/bootcamp/
➡ Sales Academy: https://www.swishsalescoaching.com/swish-academy/
➡ Free Event: https://www.swishsalescoaching.com/swish-summit/
➡ Book for speaking/MC: https://www.swishsalescoaching.com/about-ryan-tuckwood-and-swish-team/
Connect with Direct Selling Accelerator:
➡ Visit our website: https://www.auxano.global/
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