How to make your audience feel like they’re following a FRIEND instead of a BRAND.

Brand Advocates

To have a friend you need to be a friend. Thanks Mum. Enough said.

Ok, we won’t stop there. Here’s some more wise words…

Consumers who trust and recognize a brand tend to stick with it. Importantly, they can become brand advocates. These people are very successful in ensuring they spread positive sentiments with their community and contribute to a high rate of referral business. Even in the digital age, word of mouth is still one of the most elusive-yet-powerful marketing channels available to any business owner.

Too wordy?

Let us break it down…

Stand for more than just the products you sell.

Your brand purpose is the reason, the meaning, the most human aspect of a living brand. This goes beyond what you do and taps into the why. That is, the meaningful reason of what your brand gives to its audience, that feeling of the end result.

Listen and learn.

In focusing on being what your audience wants, you put them first and will in turn, grow your following. Brand trust and thus loyalty stems from a connection between audience and brand.

Tell a story.

Friends like hearing stories. Especially funny ones. Stories of intrigue. Stories they can relate to. Stories they can share and feel like they’re part of. Telling your brand story in the right way can make your audience feel like they are part of the story. Brand storytelling taps into the emotions of the audience and is often the first point where a brand makes the move from head to heart.

Inspire your employees.

When an employee is proud of the brand they help to create, they’re more likely to behave in such a way that promotes the success of the brand. As a result, you’ll have happier customers. Even new customers, since your employees all have… yep you guessed it – FRIENDS. Hopefully some in high places, with money to burn! Bonus.


Being friendly and leveraging your brand will help you find potential business partners should you ever decide that you need them. Two heads are better than one right? Thanks again Mum.

Bottom line– friends are likely to support and stick with your brand because they like you.

Go. Make. Some. Friends.


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