Direct Selling in 2024, Combining Technology and Humanization with Tyler Whitehead | Episode 196

Today’s episode and amazing guest allow us to give you an extra special sneak peek into what goes on behind the scenes in the world of Direct Selling. Let us introduce you to the incredible Tyler Whitehead, here to take us on a journey through the ins and outs of the industry. 


It’s not just a privilege but an absolute pleasure to bring you these conversations with passionate individuals from all corners of the globe who share our love for Direct Selling. Today is no exception, as we get to unravel the wisdom of Tyler Whitehead.


You might recognize Tyler’s name – he’s been a force in Direct Selling for over 22 years, working with giants like Arbonne International and Nu Skin. And guess what? He’s got some exciting news brewing that he might spill too..


Tyler shares with us the true magic that only happens when a person is truly, deeply invested in and committed to what they do. Coming from someone with that unwavering level of commitment himself. Not just a seasoned executive but an individual genuinely passionate about how Direct Selling transforms lives, Tyler’s perspective on what this industry is shaping up to be and how it will get there in 2024 is a conversation you do not want to miss.


We talk where the industry is headed, what makes it special, how we tackle the winds of change (especially in this new era of technology), the power of people and even an exclusive sneak peek into the last World Federation of Direct Sellers catch-up.  


Get ready to soak in the insights, inspiration, and the vision Tyler Whitehead has for the future of Direct Selling. Let’s dive in!




We’ll be talking about: 

➡ [0:00] Introduction 

➡ [4:14] Knowing Tyler Whitehead and his history in Direct Selling 

➡ [7:57] What’s ahead with Tyler

➡ [10:42] Gig industry vs Direct Selling industry

➡ [18:26] An increase in in-person events

➡ [21:20 Sneak peek into the last World Federation of Direct Sellers meeting

➡ [26:24] Hesitation in attending events

➡ [36:01] Change that Direct Selling needs

➡ [40:44] Catching up with technology

➡ [45:40] Stigma of the Direct Selling industry

➡ [54:39] Tyler’s favourite book

➡ [55:24 Tyler’s dream superpower

➡ [56:28] Tyler’s favourite quote

➡ [58:12] Tyler’s advice to his past self 

➡ [59:34] Parting words




About our guest:

Tyler Whitehead is a seasoned Direct Selling Executive who has spent the past 20 years in the pursuit of wellness at scale as a leader in the Direct Selling industry. His experience has included key C-level roles in executive management leading the development and deployment of beauty, skincare, nutrition and personal care products and devices in the world’s leading Direct Selling companies. He has remained passionate throughout his career about learning how to empower others – creating opportunities for independent business owners around the world.


From 2021-2023 Tyler served as CEO of Arbonne International, Inc. headquartered in Irvine, California.  Prior to to Arbonne, Tyler served in executive leadership roles as President, West Region, at Nu Skin Enterprises, Inc. overseeing strategic global projects and sales and operations in 36 countries, Vice President of Sales & Operations Americas, and Vice-President & General Counsel after an active career in private practice of law specializing in corporate finance and mergers and acquisition work.  Tyler has remained an active advocate for the direct selling industry throughout his career serving in various roles for lobbying and trade groups around the world. 


Whitehead has long embraced the value of unleashing human potential through finding the intersection of purpose and people. He is thrilled to be a part of the value creation that comes from practicing the empowerment mission of direct selling and now creating the new and necessary innovations to design, create and develop what he calls “the experiential economy”–a journey that has the ability to improve lives for millions more around the world.


Tyler is an active Board Member of the World Federation of Direct Selling Associations (WFDSA), the Direct Selling Association (DSA), and Council for Responsible Nutrition (CRN). 


Tyler is an aspiring runner, explorer, and golfer. Father of 5, married to Elizabeth, another direct selling industry-leading and trailblazing CEO and CMO, and now proud “pops” to 2 grand-dudes and 2 grand-duchesses!




“Start With Why” by Simon Sinek: https://amzn.to/3RW1MlX




“The root of happiness and root of joy doesn’t come from being happy but happiness comes from gratitude”



Connect with Tyler Whitehead

➡ Tyler Whitehead on LinkedIn: https://www.linkedin.com/in/tylervwhitehead/

➡ Tyler Whitehead on Instagram: https://www.instagram.com/tylerwhiteheadceo/



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