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Beating Imposter Syndrome with Noeleen Shine (Direct Selling Accelerator Spotlight Special!) | Episode 194

Today’s Spotlight Special shines a light on the amazing Noeleen Shine, a Senior District Leader with Lorraine Lea who has not only worked her way up from start to outstanding success once, but twice! 


Join us as we unpack Noeleen’s journey, honest and raw… With real talk about the highs, lows and challenges of not only Business but also life and balance. From understanding exactly what Direct Selling could mean for her family, to navigating the ever-changing tech landscape and her incredible feat of restarting her business and hitting that senior leader milestone, not once but twice, Noeleen shares it all.


This isn’t your average success story; it’s a tale of resilience, determination, and the willingness to embrace change. So, if you’ve ever found yourself at a crossroads in life or your Direct Selling journey, this episode is for you. 


Get ready to take notes because Noeleen drops game-changing insights that could reshape your approach to Direct Selling. I’m genuinely privileged to have had this conversation with Noleen, and I know you’ll find her story as inspiring as I did. So, without further ado, let’s dive into this Direct Selling Accelerator Spotlight Special Episode and uncover the secrets to Noeleen’s success!




We’ll be talking about: 

➡ [0:00] Introduction 

➡ [2:54] A little bit about Noeleen Shine 

➡ [5:38] Crazy names

➡ [6:43] Starting with Lorraine Lea

➡ [10:00] Starting from scratch… Twice!

➡ [11:48] A formula that works + anybody can replicate

➡ [13:04] Struggling with imposter syndrome

➡ [15:38] How to be confident sharing your story

➡ [18:22] Celebrating success

➡ [23:02] Over-complicating Social Media

➡ [25:08] Finding balance 

➡ [29:14] A piece of advice on getting bookings

➡ [32:44] Noeleen shares her ideal customer

➡ [34:22] Thinking of starting a Direct Selling business; you should hear this

➡ [36:47] Noeleen’s favourite book

➡ [38:22] Noeleen’s dream superpower

➡ [39:36] Noeleen’s favourite quote

➡ [40:56] Noeleen’s advice to her past self 

➡ [41:57] Parting words





About our guest:

Noeleen Shine was in finance before joining Lorraine Lea as a leader over a decade ago and is currently a Senior District Leader handling several teams in New South Wales, Queensland, and Western Australia. 

Noeleen started her Lorraine Lea business with one small goal in mind: to save enough money to send her son to the USA on a basketball trip. 90 days later, she had $6k in the bank and realised that Lorraine Lea could be a ‘REAL’ job – so instead of staying for 6 months as intended, here she is more than a decade later.

She was able to stay at home with her kids while earning a great income, travel overseas, and buy a beautiful car thanks to her career at Lorraine Lea. 


Originally from Dublin, Noeleen is married to her wonderful husband Andrew, who’s from London. Together, they have three grown children: Alexandra, Jack, and Hannah. They moved from Ireland to Australia more than 17 years ago. 


Noeleen loves helping women and men live their lives on their own terms and takes her business with her wherever she goes.



 ‘It Starts With Passion: Do What You Love and Love What You Do’ by Keith Abraham https://amzn.to/3GpXH2J

‘Focus’ by Keith Abrahamhttps://bit.ly/3jHuNkN 




“Comparison is the thief of joy”



Connect with Noeleen Shine

Noeleen Shine on Facebook: https://www.facebook.com/NoeleenShineLorraineLea/ 

➡ Noeleen Shine on LinkedIn: https://au.linkedin.com/in/noeleen-shine-829b4515 

➡ Noeleen Shine on Lorraine Lea: https://lorrainelea.com/stylists/6431 



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